Despite her abrupt disqualification from the show, BBNaija ex-contestant, Erica Nlewedim, has gone on to become one of the top housemates of the 2020 Big Brother Naija Season.
BBNaija Erica’s disqualification and painful exit out of Big Brother’s house brought lots of controversies. It was generally assumed that she was going to end up as the “underdog” of the season with little or no endorsement deals.
She, however, proved the naysayers wrong by going ahead to amass a strong fandom who shower her with gifts and support her unflinchingly, making her a great target for brands to work with.
Here is a full list of BBNaija Erica Nlewedim’s endorsement deals so far:
BBNaija Erica signed an ambassadorial deal with Deshapeables, a Nigerian-based waist-trainer maker in December 2020. The reality TV star revealed that the deal was very special to her as it came at a period when she wanted to hit the gym and get snatched.
2. Partner Mobile Nigeria
In January 2021, star girl Erica, as she is popularly called, announced her new ambassadorial deal with Partner Mobile to her fans on Instagram. Partner Mobile is a Nigerian company that deals with the sale of mobile devices, data services and accessories.
3. Nigerian Breweries
On November 18, Erica bagged two awesome endorsement deals with Nigerian Breweries. She was unveiled as the newest brand ambassador for Star Radler and Legend Stout, two popular products from the company. The deals are particularly huge and might count as Erica’s biggest endorsement deal so far. Nigerian pop star, Tiwa Savage is also an ambassador for Star Radler.
4. One Africa Global Management
In September 2020, Erica Nlewedim joined the UPGMC (Upfront and Personal Agency), part of the One Africa Global Management family as one of their latest signees. Her addition to this brand was confirmed by Erica herself via her social media platform.
Erica bagged an endorsement deal with top Lagos-based fintech, Kuda Microfinance Bank, in February 2021. She celebrated this milestone on her Instagram page and encouraged her fans to bank with Kuda.
6. Swarovski Nigeria
A manufacturing company, Swarovski Nigeria, officially unveiled Erica as their new face and brand ambassador in February 2021.
7. Seven-Up Bottling Company
In March 2021, BBNaija Erica secured an endorsement deal with Seven-Up Bottling Company to represent their new product called Supa Komando Energy Drink.