BBNaija Erica signs new management deal with Upfront and Personal Agency

Nigerian actress and BBNaija reality TV star Erica Nlewedim has signed a new management deal with Upfront and Personal Agency, Nigeria.

Upfront and Personal Agency is a branch of the One Africa Global Management company, a top talent management agency in Nigeria offering a wide array of services including talent management, celebrity bookings, media buying, PR and advertising, TV and radio production, etc.

Both Upfront and Personal Agency and One Africa Global are owned by Nigerian entertainment mogul, Paul Okoye.

Confirming their recent deal with ex-BBNaija housemate Erica Nlewedim, Upfront and Personal Agency wrote on their official social media page:

“We are proud to announce that the ex-Big Brother Naija star Erica Nlewedim is the newest member of the Upfront and Personal Family. Erica is set to give expression to her multiple potentials; we are ready to support and showcase this increasingly- fearless young woman.⁣⁣ ? ⁣⁣ We’re delighted to have her on board, and we’re looking forward to what’s to come.”⁣⁣❤ ⁣⁣ Cheers to shattering glass ceilings, breaking stereotypes and living courageously.⁣⁣✨ ⁣⁣”

Other Nigerian celebrities currently signed to Upfront and Personal Agency include Nigerian singer Seyi Shay and Season 4 BBNaija winner, Mercy Eke.

BBNaija Erica was a top contender on the BBNaija Season 5 reality TV show before she was disqualified from the show on Sunday, September 6, 2020, for breaking a number of house rules the previous night.

Erica is the 5th BBNaija housemate to leave the show by disqualification between 2017 and 2020.

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