by Victor Uma
First of all, what is evergreen content with regards to blogging and internet marketing?
Evergreen content is a term that describes all forms of content that stay relevant for a long time.
Just like evergreen trees like the pine or fir that retain their leaves throughout seasons without shedding, evergreen content continues to be relevant many many years after its publication.
Top examples of evergreen content are those in the formats of:
c. “How To” Tutorials
d. Product Reviews
a. News articles
b. Statistics or numerical reports that are likely to change and go out of date
c. Pieces about a specific holiday or season
d. Articles focused on a current trend or pop culture fad
Evergreen web content is very valuable, but that isn’t to say that all your content needs to be evergreen – timely, topical pieces have their value as well.
Writing about currently trending topics on your blog will bring loads of traffic for the period these topics are relevant.
The best content marketing strategy relies on a mix of both topical articles and long-lasting evergreen posts!
Victor Uma is a senior editor at DNB Stories.