In this modern day just a lot of celebrities and so-called social media influencers are using fake followers to deceive brands and marketers to work with them.
Yes, followers (and even comments and likes) can be bought and faked easily these days.
Fake following comprise mainly of bots and inactive accounts and these can be spotted easily.
Here are some ways to spot fake following below:
1. Compare followers with likes
When you see an account with a million followers but only a dozen likes per photo or tweet, then something is definitely wrong somewhere.
2. Compare likes with comments
This is important because some people have been known to buy likes too.
3. Check some of the accounts that follow them
Go into their followers and look to see if the people in there are legit. Spotting fake accounts is easy.
4. Use a followers’ audit program
Some smart people have found ways to track the real growth of accounts.
There are also many other sites and programs that will give you an exact number of how many followers are real on a particular account.